http://www.propgeeks.com/publicity-photo/
Publicity Photo
When it comes to good publicity: say cheese!
A key principle of marketing is to find something unique about what you offer and make this the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique in your business - you.
People don't buy a product or service from a company; they buy from a person. They want to get to know and trust you - that is, they want to have a relationship with you.
That's why having a good publicity photo or head shot is essential in your marketing efforts. You'll need it for your press kits, marketing materials, websites and for journalist to use.
That's right. Many times a media outlet - especially a small newspaper or trade magazine - wants to do a story about you but doesn't have a photographer available to take a photo. So having one that you like available on a moment's notice is essential.
How you look in your photos tells the world a lot about how you do business. So shouldn't you make sure yours convey who you are?
Here are some tips to make sure your photos are deal makers, not deal breakers:
1) Meet with several photographers to get an idea of his or her style and personality. Does it mesh with what you want to convey? Are you comfortable with the photographer and have a good rapport? Is he or she willing to work with you to look your best? This last question may seem obvious, but you'd be surprised how many times I've seen professional photos with the subjects hair sticking out of place, wrinkled clothing, or even worse, lipstick on the teeth!
2) Bring examples of photos and poses of others you like. This will help the photographer get an idea of exactly what you have in mind. Bring a couple of different outfits to change into that express your personality. I recommend bringing one a ‘business-like' outfit such as a suit, and another more ‘business casual.' If you have a signature accessory, such as a tie, scarf or pin, make sure you bring it along.
3) Have fun. Bring music if it helps you. Laugh and enjoy yourself. It's what makes an otherwise boring photo have personality. Keep your outfits simple. Avoid lots of patterns and stripes or too many accessories. And don't wear all white.
4) Apply your make up a bit darker than you normally would. The bright lights can make anyone look pale. (Men should dust on a bit of powder to eliminate shine.)
The final tip is also very useful to remember when you are scheduled to do a TV interview.
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Pledge This DVD 2006 Rated Edition | US $3.00 | 53m |
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THE PATIENT BY MICHAEL PALMER | US $.25 | 1h 6m |
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HITCHCOCK PRODUCTION STILL TORN CURTAIN 1966 BW PHOTO UNIVERSAL COPYRIGHT | US $3.00 | 1h 15m |
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3 Les Miserables musical 10 x 8 photographs London | US $1.09 | 1h 22m |
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Phantom Of The Opera Manchester theatre production photo | US $1.09 | 1h 23m |
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aviation model DASSAULT Aviation display publicity model of FALCON 900EX | US $39.47 | 2h |
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Joel Bauer Rare Courses 3 courses for the price of 1 | US $800.00 | 2h 14m |
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Emmylou Harris 1993 Publicity Photo | US $4.99 | 2h 18m |
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Beatles 8x10 Publicity Photo Lennon McCartney Harrison Starr Ships Free | US $3.00 | 2h 19m |
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Jimmy Wayne Color Publicity Photo | US $4.99 | 2h 20m |
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Beatles 8x10 Press Release Photo Lennon McCartney Harrison Starr Ships Free | US $3.00 | 2h 29m |
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Gloriana Color Publicity Photo | US $4.99 | 2h 31m |
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Beatles Hard Days Night Publicity Photo Lennon McCartney Free Shipping | US $3.00 | 2h 38m |
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BOBBY BENSON’S RANGERS H BAR O RANCH PUBLICITY PIX | US $45.50 | 2h 54m |
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Tokens coins souvenirs advertisements publicity mixed lot of 8 | US $1.44 | 2h 55m |
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MADONNA The Madonna Scrapbook large paperback book | US $9.99 | 3h |
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Vintage Barn Dance Souvenir Book Mandan North Dakota Radio KGCU C1940 | US $5.00 | 3h 24m |
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Angela Hacker The Winner Is CD Nashville Star Sealed | US $.99 | 3h 52m |
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Broadway actor Photo Theater HISTORY of AMERICAN HELEN HAYES etc PLAY actress | US $20.00 | 4h 1m |
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Miss Congeniality 2 Armed and Fabulous DVD 2005 NEW FACTORY SEALED | US $8.99 | 4h 16m |
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13 Steps To Mentalism 6 DVDs by Richard Osterlind Magic Trick | US $14.50 | 4h 26m |
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Fred Astaire A Wonderful Life by Bill Adler and Bill Adler Jr 1987 | US $6.99 | 4h 26m |
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Nikon COOLPIX P300 122 MP camera 4GB MINT CONDITION with extra battery | US $147.50 | 4h 31m |
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©1941 WINGS BW KING SIZE CIGARETTE STORE POSTER FREE PIPER CUB AIRPLANE | US $195.00 | 4h 44m |
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Funny Girl Original Movie Photos Lot of 4 Barbara Streisand Vintage 1968 | US $14.99 | 4h 44m |
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MARX BROS Original 8x10 Movie Photo Lot At The Circus Go West Day At The Races | US $19.99 | 4h 47m |
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MAD MAX Beyond Thunderdome Original Movie Photos Lot of 7 Tina Turner Mel Gibson | US $19.99 | 4h 48m |
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Funny Girl Original Movie Photos Lot Barbara Streisand Vintage 1968 | US $19.99 | 4h 49m |
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MARX BROS Original 8x10 Movie Photo Lot A Night At The Opera In Casablanca | US $19.99 | 4h 51m |
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Funny Girl Original 8x10 Movie Photos Mini Lobby Card Lot Barbara Streisand | US $19.99 | 4h 51m |
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Barbara Britton Ella Neal Eva Gabor Katherine Booth Pinup Movie Photo 1941 | US $20.50 | 4h 54m |
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British Movie Star Postcard Lot Constance Bennett Phillips Holmes 1917 1936 | US $25.00 | 4h 54m |
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Funny Girl Original 8 x 10 Movie Photos Mini Lobby Card Lot Barbara Streisand | US $19.99 | 4h 55m |
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Andy Hardys Blonde Trouble Movie Photo Publicity Release Lot Mickey Rooney 40s | US $10.50 | 5h 1m |
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ELIZABETH TAYLOR – Original 1944 International News PRESS PHOTO National Velvet | US $24.50 | 5h 22m |
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BRIGITTE BARDOT ANTHONY PERKINS ORIGINAL WORLD EXCLUSIVE VINTAGE PHOTO 1963 | US $20.52 | 5h 25m |
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NW publicity 8x10 photo of NWs JAWN HENRY testing 2 | US $8.00 | 5h 37m |
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FOOD OF THE GODS Sci fi Rare 70s Mini LOBBY CARD MOVIE PHOTO 8x10 SIZE | US $16.95 | 5h 37m |
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NW publicity 8x10 photo of NWs JAWN HENRY testing 3 | US $8.00 | 5h 38m |
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5 1 2 glorious pounds of opera photographs | US $15.00 | 5h 42m |
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Nice original Evelyn Keyes actress publicity photo | US $8.00 | 5h 44m |
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Irene Dunne Black and White Photos Four Plus a Photo Post Card | US $5.99 | 6h 34m |
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1969 MID CENTURY MODERN RICH HIPPIE INTERIOR DECORATING noguchi panton eames | US $39.44 | 6h 44m |
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LOT of 6 Glossy Publicity Photos UNCLE TOMS CABIN 1969 | US $9.99 | 7h 26m |
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SIGNED Deceased Singer Eddie Fisher Autograph | US $44.00 | 8h 3m |
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HINDENBURG Postal History Cover 1936 FIRST FLIGHT Cachet GERMANY to NY AIRSHIP | US $51.00 | 8h 43m |
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Pawnee Bill Major Gordon Lillie Wild West Show Book Illus1st EdW DJ 1958 | US $24.99 | 8h 52m |
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Kiss The Early Years by Waring Abbott Paul Stanley and Gene Simmons 2002 | US $2.00 | 9h 7m |
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Bette Davis in Juarez Vintage Movie Portrait Photo Warner Brothers 1939 | US $1.25 | 9h 7m |
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Shirley Temple Movie Portrait Photo Lot Eugene Robert Richee Fox 1930s | US $3.58 | 9h 7m |
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LANA TURNER “Debut” – Original 1937 Studio PRESS PHOTOGRAPH – The Great Garrick | US $9.97 | 9h 14m |
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The Life and Times Of A Legend Annemann by Max Abrams Perfect condition | US $59.99 | 9h 17m |
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Freedom Jonathan Franzen Signed Dated With Errors TicketFlyer Photos | US $236.91 | 9h 19m |
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ANN MILLER – Original 1948 MGM EASTER PARADE Studio PRESS PHOTOGRAPH | US $9.97 | 9h 23m |
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ANN MARGRET Viva Las Vegas Original 1964 Columbia Pictures Studio PRESS PHOTO | US $9.97 | 9h 31m |
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KIM NOVAK – Original 1950s Color Portrait STUDIO PRESS PHOTOGRAPH | US $8.97 | 9h 34m |
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11 LONG ISLAND RAILROAD LI RR LIRR PHOTO BOOKLET MAP BROCHURE TIMETABLE LOT | US $9.99 | 9h 37m |
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THAT GIRL Marlo Thomas MLB Stan Musial Vintage Press Photo St Louis Cardinals | US $29.99 | 9h 49m |
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CYD CHARISSE – Original ABC Studio PRESS Release PHOTOGRAPH | US $7.97 | 9h 58m |
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JOAN BLONDELL – Original 1940 Paramount STUDIO PRESS PHOTO – I Want a Divorce | US $6.97 | 10h 1m |